Making local SEO work for you in 2014 is becoming less and less of a mystery. We’ve come across a number of best practices that if used carefully, will return good results quickly! Let’s take a peek at what’s working for ranking your local pages.
- Make an optimized Google+ Local Places page - This needs to be your first stop. Filling your page with your pertinent (real) business information has several near immediate benefits: fast indexing, maps inclusion, better rankings for local geo-modified keywords and more. Don’t miss this one!
- Make certain that citations, NAP and your site serve the same data - Your NAP (name, address, phone number) citations might be the most significant ranking factor outside your Google+ page. One easy way to make this work for you is to make sure all of your info is consistent wherever it is found.
- Weave local keywords into your pages - While it’s sometimes challenging to use location modifiers in your text and make it sound like a person wrote this, and not a machine, it’s important to give this a go if you wish to rank for local terms. Fit your primary keyword, any brand name and your location in the title tag, together with the first part of the page, and the description tag.
- Business directory listings - Claiming your listings in the major and local directories is a no-brainer. They are easy, self-generated citations that will only assist you with both rankings and direct traffic.
- Get awesome reviews and testimonials - Be sure you encourage your customers to leave reviews for you on your Google+ Place page, or third party review sites like Yelp. Help them to do so by providing links on your pages. And don’t ever write fake reviews, or buy the same for your own site! The sites are very good now at discovering phony reviews, and it won’t be pretty.
Performing local SEO on your sites is not nuclear physics anymore, and only involves one four-letter word: work!
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