Get Ready for Larger Events
Ensure Some Connection to Company
It is easy to jump on a Twitter trend with a random marketing and advertising message, but this message must be relatable to what is occurring. What did Oreo and the Super Bowl share? Outwardly nothing, but they were still able to link the two in a creative way. Concentrate on this.
While it is always good for businesses to have someone on standby monitoring the internet for any huge breaking story, this often just is not possible. After all, we have to live in the offline world from time to time. There are specific events, though, that companies should seriously consider since they are likely to result in huge stories.
Oreo pulled this off by staying abreast of Super Bowl happenings, but there are many more events where staying on top of things can pay off as well. Whether it is the Oscars or a huge local concert, people will be talking online. Coming up with creative ways to capitalize on this chatter is the mark of an effective real-time marketing pro.
Follow Industry Leaders
The sole method to successfully engage in real-time marketing is to stay abreast of what’s going on. Following industry leaders is an awesome way to do this. When preparing for large events like the Academy awards, though, it is essential to follow people linked to the event. For example presenters, hosts and even entertainment news sources.
While some more time should be spent on other marketing strategies, preparing for and investing hours into real-time marketing can pay big dividends. Organizations aren’t guaranteed to knock one out of the park each and every time, but even one achievement can garner massive attention.
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