While negative reviews in a newspaper can affect a company’s reputation, it is a fact that what people are finding online has a larger effect. Business owners will be happy to know, though, they can see what exactly potential clients are seeing online. By periodically searching a company’s name or branded product online, it’s easy to see what others are seeing when carrying out the same search. Google Alerts will even notify owners when new mentions of the company occur. If something unfavorable surfaces, it is time to do damage control.
While establishing a page on the web is helpful in many ways, reputation management is among the most crucial things an organization can do. When a potential customer is trying to find a local business by name or industry, you will not want them to see websites with adverse reviews. This can be minimized by establishing pages on Facebook, Twitter, Google, and Yahoo Local. Since less than 10 percent of Google users advance to the second page of results, having many relevant corners of the web assists in pushing negative sites to the dark recesses of Page 2.
Monitor the Company Name and Products
One of the biggest factors of reputation management is what everyone is finding online. Thankfully, a business owner can sometimes track this as fast as people are finding it. By simply heading over to Google and doing a search on the company name or its branded product, a business owner can see precisely what others are observing with regards to their company. Additionally, it is easy to set up Google Alerts which updates you of new mentions with certain keywords, such as the company name. If anything negative comes up, corrective actions can be started.
Be Transparent on Social Media
Many business owners make the blunder of eliminating negative mentions from their social media pages. In fact, they should be contacting the upset customerin full view of the public. When others see a company striving to right a wrong they already know the company actually cares about its customers.
Marketing can only do so much after a company’s reputation is tainted. Reputation management, however, can turn your business in the right direction.
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