What the Real Deal About Google+?

So, have you signed into your Google+ account today, or updated your business page lately? Quite possibly not, although this is a rather common scenario playing out over the Web, as Google+ struggles to find its audience and usefulness. Many are still divided, and the jury is still out as to whether or not Google+ is or ever will be a practical tool for business.

11481797_sWhy we feel it’s worthwhile now and in the future!

One startling undeniable fact that really doesn’t ring true (yet) is that Google+ has become larger in terms of reach than Twitter. This is undoubtedly because of the proliferation of Gmail and the convenience of having Google’s entire suite of web services at your fingertips. Since Google Plus Local Listings already include such small business services as Zagat, StreetView and Google+ User ratings, it has essentially replaced Yelp.

Also, Google Hangouts has a direct influence on where Google+ is headed as well. The convenience of using a Hangout, instead of perhaps Skype, to do video conferencing is a major plus (no pun intended). Yes, we know that Hangouts is still somewhat clunky and a hassle to figure out, but when you do, it’s far and away the leader of the pack. Just the integration and automation that Hangouts shares with YouTube is worth the price of admission. (Which of course is free!)

So what are some ways businesses are using Google+?

There are a number of uses of Google+ in your small business. Here is just a few:

  • Build networks of like-minded individuals with Google+ Circles
  • Use #hashtags to help posts appear in Google search
  • Link Google+ to your blog, and benefit with your photo connected to your search results
  • Do live video chat with Google Hangouts
  • Use tags in Google+ to reach out to people directly

To see a tremendous list of strategies as well as an incredible infographic for Google+, see this post on Copyblogger. While Google+ might not get you all warm and fuzzy just yet, our bet is that it’s worth it both now and in the future!

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