One of the most significant mistakes that a startup website could make is to totally ignore SEO from the beginning. It is a substantial task to attempt, especially when you’re novices at online marketing, but we feel it’s an effort worth making, even at a minimal level.
The main reason why is that you’re giving Google an incorrect message right away. They’ll attempt to index your pages, and if your pages are lacking any SEO, often they are either not able to index, index the page incorrectly, or because on-page SEO is such a big part of the search algorithm, rank them so far down the search results as to be invisible.
That’s a shame, because there are some very easy methods for getting started with SEO that don’t call for a full-blown SEO firm to get accomplished.
Heard about Minimum Viable SEO?
The folks over at Priceonomics.com coined the term, “minimum viable SEO“, which means just how much SEO can you get by with to start. While not an ideal strategy, it sure beats not doing anything. Here are a few of the things they mentioned, with a few of our own thoughts tossed in because I couldn’t help myself!
Decide on a keyword strategy - This should help you see not just what your site structure should look like, but also how quick you’ll be into profit. One option is to go after the long tail of search, meaning keywords which are usually 3-5 words long, often with product or model numbers. They don’t get a ton of searches daily, but are infinitely easier to rank for. Add a few thousand of these up, and you win. An alternate way to go is to go after a single keyword, like “auto insurance San Diego” you’ll typically be trying to rank only your home page. If you have a business with a local presence, be sure you have local geo-modifiers on your keywords, as in the aforementioned example.
Use breadcrumb navigation - You’ve seen this on many web pages. It is a set of links that show where you’ve been on the site, and where you are now. This is helpful for the searcher, (which Google likes) and covers a good deal of internal linkage. Here is what it typically looks like: Home > Tablets > Apple > Ipad 2 3g
Use accurate title tags - Making sure the title tag on your page is accurate; meaning that it is the keyword you wish that page to be ranked for, is perhaps the most important SEO task to do. Using local geo-modifiers is very important here too.
Performing minimum viable SEO is a good way to start, and definitely much better than not doing anything. Just don’t let it end there!
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