Going Black Hat
Concentrating on Short Keywords
Simplicity is an admirable trait in a variety of things. With regards to targeting certain keywords to optimize your website, however, it can cause more harm than good. Keywords like ‘Augusta Georgia Restaurants’ obviously need to be incorporated in your strategy, but you should also move beyond these short keywords.
As it turns out, half of all internet searchers are at least four words long. Target keywords that your competition may not have thought of. Add terms such as ‘low cost,’ ‘best in’ or something that makes your organization stand out among others. Short keywords are great, but you must never drop the ball on long-tail keywords.
Engaging in Naughty SEO
If you use practices like keyword stuffing, purchasing backlinks or utilizing low-quality link directories, you could do irreparable damage. Google takes note of these shady practices, and they could use punitive actions against your site if you take part in them.
Ignoring the Value of Title and Meta Descriptions
If you have a marketing agency handle your SEO and other promo strategies, you might not have to worry about meta descriptions and title tags. If the business is dropping the ball or you are handling your webpage on your own, however, it could be a major concern.
Far too many local business owners simply put their company name as the title on every page and completely ignore meta descriptions. Doing this is damaging since search engines cannot tell the difference between your pages. Moreover, having unique descriptive information for every page will help potential customers find exactly what they need.
Seo is something you shouldn’t ignore. When it comes down to it, though, ignoring Search engine optimization might actually be better than engaging in the aforementioned practices.
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