It’s sometimes difficult to know what exactly to do when you’re attempting to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but how do you know what to listen to and what not?
The bad news here is that what worked yesterday might not work now, and you really have no way of easily knowing that. All of these companies have vested interests, and providing you services is how they butter their bread. You just need to make sure you’re not doing something that can hurt you, and possibly help.
While it’s true it can be extremely hard to keep up with SEO unless you’re working in it, there are several SEO services that have outlived their usefulness. Let’s consider 5 of them.
5 SEO Services to No Longer Buy
- Anything starting with Y - Specifically, Yelp, Yext and the YellowPages. We’ll give Yahoo a pass for now. These companies all wish to help you get a more robust presence in local search, but the reality is they are having a tough time remaining relevant themselves. Get listings and reviews the old fashioned way – earn them!
- Avoid search engine submission services - You can do this on your own, and the thing is is you really don’t even need to. The search engines, especially Google, want to find your pages on their own. Just concentrate on creating great content, and announcing it via your social media platforms, and the hard work is done. Not so hard, right, and it was free.
- Don’t spin your content and shoot it out all over the web - One time someone thought that since a little content was great, a lot would be better. Doesn’t work like that. This was the basis for the recent Google Penguin update that purged the internet of a lot of sites containing duplicate and spun content.
- Don’t build link farms - Farms are great, for food. Thinking you will game Google by building linkwheels and site pyramids is a fools wager. This did work for a time, but that was a long time ago.
- Don’t buy links - Google knows if you purchase links, and the best you will realize from that is that they won’t do you any good; the worst, well, you won’t be able to find your site in Google. Enough reason? Thought so.