No doubt you’ve been interested in the new Vine video platform, but you are also a bit perplexed as to how to make use of it. After all, six seconds of video isn’t a great deal of time to utilize in any message. Nevertheless, as it turns out, the limitations of this medium are also part of its strength. By using this time judiciously has led to some innovative uses and messaging!
The limitations of the platform haven’t stopped businesses from creating very influential videos on Vine. To the contrary, the constraints have enabled businesses to craft persuasive short messages generally concentrated on one aspect of their business. The key is to be imaginative and fun! No one is seeking an in-depth analysis of something watching a six-second Vine video: they are generally, while interested in your brand, seeking to see what’s new, fun, and happening now. Many utilize this platform to roll out new product lines, deliver short messages about the company, customer service videos, human interest and staff messages. Businesses both big and small are finding creative uses for Vines.
General Electric is using Vine to create innovative ways to share science in cool ways.
The Gap is using Vine as an online video catalog.
Bacardi is using these short snippets to give away drink recipes featuring their favorite rum!
Not to be outdone, Malibu Rum has created a thirst-quenching Vine of their own!
As part of the launch for their Cool Ranch Doritos Locos Tacos, Taco Bell created a yummy Vine to whet their customer’s appetites!
Lowes home improvement stores has innovated by making a series of #lowesfixinsix
Don’t limit your imagination!
Companies are using Vine videos in numerous ways, from product introductions to people and company messages. The good news is that these videos take almost no time and effort to produce. Take a trip over to Vine and see if this is something that your company can use. It won’t take long!
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