Technology has certainly done great things for improving revenue, but it has also added to the work we need done daily. This extra work, however, will surely pay off if you are doing it right. If you have a robust mobile strategy, the advantages will far outweigh the additional costs incurred.
Previously, commerce was relegated to face-to-face, in person shopping. Once the internet became widely used, however, commerce hit the World Wide Web. Now, however, people are spending more and more money via their mobile devices. In fact, one study found that 24.4 percent of e-commerce profit will be connected to mobile devices by 2018. Mobile marketing is the ideal way to tap into this. When people are ready to make purchases via smartphone, your mobile marketing message is critical.
Getting Personal with Consumers
Business people are starting to focus on personalized marketing, and in reality, what could be more personal than chatting with consumers through their mobile devices? Almost everyone has a mobile phone, and in most cases, they are carrying it all the time. With mobile marketing, you can market to consumers based on their proximity to a location. Mobile promotion is the better way to really get close to potential customers.
Take note of Google
If you can’t think of a good reason to prioritize mobile marketing, the fact that Google is demanding it should be adequate. Having a great search ranking is essential, but Google has decided to penalize sites that aren’t mobile friendly. If you have not yet committed to mobile responsiveness and reaching out to consumers via mobile, you are likely hurting in search rankings.
While improving technology grants us many new tools to increase revenue, it also at times adds to our workloads. Fortunately, the additional work to focus on mobile marketing really can pay off. With the proper strategy, your mobile marketing can take your local business to new heights.
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