Why Your Small Business Needs Marketing Automation Software

Lots of people make the mistake of thinking that marketing automation software is just for for email marketing. Even though it undoubtedly had its birth there, what we’re referring to is a far more complex application.

7371614_sMarketing automation software is defined by Wikipedia Marketing automation refers to software platforms designed for marketing departments and organizations to automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes that are then interpreted, stored and executed by software, which increases efficiency and reduces human error. Originally focused on email marketing automation, marketing automation refers to a broad range of automation and analytic tools for marketing.

So how does this benefit your small business?

When it became clear that some 93% of B2B buyers are using the search engines to begin their buying process, it was incumbent for businesses to discover a way to streamline the inbound marketing process, as well as make it far easier and much less time intensive to look after. Marketing automation software is the tool that makes this happen, enabling marketers to more quickly manage all aspects of your lead generation process. Software such as this will not only get traffic to your site, but also begin them on the buying process with offers and relevant emails and other content. It can also segment your leads by source, interests and any other considerations.

How this works is that the systems have a complex series of rules to trigger action items, whether it’s a particular offer, more content, email follow-up or some other action. This allows marketers to deliver exactly what the visitor is looking to get at any given time. Deciding whether or not your small business can benefit from marketing automation software is a question of resources and commitment. Once the decision has been made, a dedication to keeping the content funnel filled, along with managing the automation workflow is necessary.

If maintaining all the tasks you have to do in your business is becoming a challenge, or you are hoping to scale your small business, then marketing automation software could be right for you. Check into it today!

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