An Email Per Week is What the Doctor Ordered
Recycle Great Content
Every business that engages in content marketing has occasional great pieces of content that actually get noticed. This might explain why inbound marketing strategies,for example content marketing, net 54% more leads than their outgoing counterparts. So if you have had a great piece of content treat you right before, why not bring it back around? If a small business generates a great blog post that gets attention, why not spin the content into a great video? Did a meme get more attention in a day than most posts get in a week? Why not repost it every now and then to get the same attention? Good content is not remanded to a single-use existence. If it worked once, realize success again.
Individuals are flighty creatures. When we’re not continuously reminded of something, we’ll often forget. Understanding that, send out weekly messages to your email list. When doing so, however, make sure you have something essential to say. Sending a ‘when will we see you again?’ email is simply unacceptable. Something should always be going on.
Hold a Class or Event
There are some people who are simply unlikely to walk into a business they don’t know. Of course, this will change if they saw a potential event or class they were interested in. Restaurants could hold cooking classes. Sporting shops could host an archery competition. Whatever the small business, there is some event that can get people in the door. Additionally, community announcement boards should have no problem with posted flyers for these events.
Go big or go home works in some marketing situations, but it is not really a steadfast rule. Make sure you don’t let | do not allow simple yet promising ideas fall through the cracks.
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