Video is becoming most liked in the digital world each and every day. This is evidenced by Facebook’s 135 percent increased organic reach for videos over picture posts. Simply being aware of this statistic should be enough to prove how highly effective of a tool Facebook Live can be in the advertising and marketing world. The fact is, though, improved reach is not the only reward local business owners will see.
Even though sales is in its digital age, it doesn’t mean offline marketing is a thing of the past. Companies can still do quite well by attending local festivals, sponsoring community charities and even hosting events. Not every fan can attend these affairs, but they can readily catch them via Facebook Live.
Improved Marketing Metrics on Facebook
Facebook has long provided tools that allowed company owners to track their reach on the site. Instead of seeing how many people liked or shared a post, page owners can actually see how many people viewed the post. Maintaining this user-friendly image, Facebook Live also comes with a number of analytics tools.
In addition to seeing what number of people viewed the video, Facebook Live also gives metrics on the peak concurrent viewers and the number of individuals who are viewing the video at any given time. This means marketers can see the exact moment their viewership declined, and they can use these details to improve their video marketing.
Facebook Assists with Promotion
Facebook Live is still in its birth, so the social media giant is doing its best to promote the service. This means Live videos often end up towards the top of people’s newsfeeds. Additionally, Facebook will often send a notification when a page a fan likes starts a live broadcast. This cost-free advertising probably won’t last forever, so local business owners should take advantage now.
Social media sites are continually trying out new things, and in some cases, their ideas fall flat. This is simply not the case with Facebook Live. The new application is doing everything from causing social change to promoting business events. If businesses utilize the tool correctly, there is no limit on how effective they can be.
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