How Small Businesses Can Make the Most of Press Releases for Marketing

Get Directly to the Point

Focus on Seo

Having a good headline and injecting quotes can make a press release terrific, but this will be for naught if you don’t include SEO techniques. After all, over one half of Americans search online as their main news source. This means your press release should integrate ideal keywords without seeming forced. Not only will this help people find your press release easier, it will build upon your site’s search engine results position.

36045802_sAutomatically Get Down to Brass Tacks

When you are writing an essay or term paper in school, it is okay to have a attractive lead in and build up to your point. This is certainly not the case in press releases. You will want to immediately get to the point. Reporters are busy people, and you want to instantaneously get their attention. If you fail in this undertaking, your press release may just end up published as-is and have no media follow-up whatsoever.

Preserve it to a Page

Again, reporters are busy people. This means they are not likely to sit down and read an extremely long press release. Always keep your press releases beneath a page when possible. This will raise the likelihood of reporters paying attention and also force you to center on only the main points of your announcement. This does not mean, though, that you can’t include links and information on where to learn more.

Press releases might appear to be relics of a time long gone, but they haven’t become irrelevant. The easiest method to utilize them has simply evolved. You should use every marketing tool at your disposal, and press releases are a tried and true method.

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