Many small business owners are asking not only if Groupon and LivingSocial going to remain afloat, but are they a viable option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the ticket to help you with your hyperlocal marketing?
There are a number of advantages to using a few of the smaller daily deal sites instead of the market beasts, Groupon, LivingSocial Facebook and Google. We’re going to take a look at why sites like Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal may be able to give you a far more agile and consumer-focused result.
So who are these smaller daily deal sites?
There are several daily deal sites that cater to small business. No longer are you stuck buying huge inventories of deals, when you really don’t have the business to allow for it. Also, support from a smaller site is much easier to obtain, as you’re not being passed over for businesses spending far more money than yours. A brief, albeit incomplete, listing of some of these companies includes daily deal sites you might not have heard of yet. Everyone knows about the market mavens like Groupon, LivingSocial, Facebook and now Google, but the smaller, possibly more agile companies include the likes of Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal.
How daily deals can work for hyperlocal marketing
Some of these niche sites employ much smaller workforces, meaning they have the freedom to adapt and change to your needs. They typically don’t have investors to answer to, and are a lot more likely to be able to focus on helping you, rather than serving their stock price. They understand that they need to deliver for you, the small businessperson, or you won’t return. Moreover, if a merchant has a poor experience they are very likely to spread the word socially, and this will have a damaging effect. Conversely, a smaller daily deal site that comes through will see its fame spread throughout your hyperlocal community. Don’t pass over the smaller daily deal sites when you are searching for offers. They may in fact be the right fit for your company!
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