One of the largest fears marketers have is that posting on social media will give away too much info about their company. With a successful social media strategy, your competition will be able to see your marketing moves, but this certainly won’t matter if your content is useful and original. People will see your organization not as a follower, but as an industry trendsetter. Speaking of monitoring competition, though, using a tool like BuzzSumo to monitor your own is not a bad idea.
Some marketer’s fear thatmaking use of a great social media strategy will mean their competitors will learn company secrets. While it is true that other individuals can watch what you are doing, this will not matter if you are putting out great content before everyone else. You will be seen as a thought leaderrather than a follower. And while you are at it, you might as well use tools like BuzzSumo to check your competition.
You Must Be Online All Day
Any efficient social media strategy will have posts going up throughout the day. Unfortunately, this leads many flourishing entrepreneurs to believe they have to take time, several times a day, to hop online and post information. In reality, marketing automation tools like Hootsuite allow you to schedule several posts across all of your social channels at once. This way, you will be controlling business elsewhere even as posts go up.
Belief That Everyone Is On Facebook
If everybody was on Facebook, it would seem only logical that you might avoid bothering with other social media platforms. Sadly, this belief is erroneous. There are those out there who hate the site, and this has led to the creation of social platforms marketed as the antithesis of Facebook.
Additionally, even if people have various social media accounts, they usually interact more often on particular sites. Cover all of your bases by integrating several platforms into your social media strategy.
Being successful in social media marketing can do great things for your company. Whatever you do, though, don’t fall victim to unsupported claims. These myths can destroy a perfectly good marketing strategy.
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