Nearly three out of four online users have a Facebook while one-quarter use Twitter, so social media advertising is obviously important for organizations. To have success on social platforms, you need to undertake effective strategies, but there is more to it than that. Even a perfect strategy can fail if you are making errors, and believing in the following social media misconceptions is certainly a huge mistake.
Scheduling tools are ideal for businesses on social media. However, they are not enough. You need to sign on to respond to and interact with people engaged on the page. It is also best to post certain content, such as industry-related breaking news, when it’s happening. Use schedulers if they help, but always bear in mind a live person is always better.
The More Followers, The Better
Many small business owners gauge their social media marketing success on how many followers they have. However, this isn’t always the case. Many page purchase followers, and some companies gather additional followers through contests. In either of these cases, engagement is not likely to follow.
Instead, give attention to different metrics. The amount of ‘likes’ and ‘shares’ is one important indicator, but looking at click-through rates and genuine comments is even better. This shows real interaction, and it will tell you which content is doing best for your organization.
Social Media Is Cost-Free
Social media technically is free, but oftentimes, having social media success is not. Facebook, for instance, doesn’t show your content to everyone who likes your page. It all depends on how much engagement the post gets. Sometimes, it is necessary to promote a post. Unless a business owner is skilled in marketing themselves, it is also necessary to have a social media manager.
There is no doubt that social media marketing can do good things for a company. All of these advantages, though, can be quickly undone if you do not completely understand social platforms. Don’t allow yourself to fall for these myths, and you will be a step ahead of the competition.
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