Getting Noticed is Half the Battle
People taking part in the Ice Bucket Challenge had the option between dousing themselves or donating to the cause. Even though those doing the challenge, per the rules, did not have to donate, their participation guaranteed huge attention that led to many donations. This works for small companies on social media as well. Any interaction, whether it be liking, sharing, commenting, or retweeting, raises the number of people who see your marketing – even if they can’t make a purchase.
The Ice Bucket Challenge became viral during the summer months of 2014, and this was the ideal time. People had been flooded with horrendous news ranging from the shooting in Ferguson to Middle East violence, and raising awareness for a excellent cause was a appreciated distraction. In addition, longer daytime meant people had time in the evening to have fun with the challenge. Timing is also crucial for local company marketing. For example, traffic on Facebook spikes midweek between 1pm and 3pm. Posting during these hours is great timing to really get your marketing message seen.
Get Big-Name Faces Concerned
The Ice Bucket Challenge went viral in part as a result of celebrities. Everyone from Bill Gates to WWE superstars took part. While these names may very well be hard for you to pull, it is a beneficial rule to get industry thought leaders engaged. Interact with trusted sources in your field and share great content with them. If it is deserving of a retweet or share, the interest you will get from this celebrity shout out can be crucial.
Several viral social media lessons can be taken from the Ice Bucket Challenge. Do not make the blunder of believing a viral campaign is out of a small business’s reach.
Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.