Reuse Old Content
Never Be Scared To Outsource
Far too many organizations, both new and seasoned, spend their marketing budget on endeavors they can only hope will work. In the operation, they often spend exorbitant amounts of time getting their method off the ground. This time can be better spent boosting the company. This is why budding business owners should not be afraid to outsource some of their marketing tasks.
If you are producing awesome content, you will find that followers on social media get the word out for you by sharing and retweeting. One costly blunder that some corporations make, though, is thinking that they need all new content, all of the time.
While it is a fact that new content that provides value is necessary, do not simply forget older content that did well. If a post happened to go viral, take note of that fact and wait three months. After the thrill has died down, repost the blog, video, infographic or whatever the content was. Recycling old content is a sensible way to get value without spending more cash.
Seek Out Local Business Awards
Almost every city has yearly awards that grant distinction to the “best of the best” in the local business world. As a local company owner, you can apply to be considered for these awards. A win would likely increase brand visibility, but even being nominated can go a long way in getting local attention for free.
Any small business would be hard-pressed to successfully advertise their company without spending a dime. Even still, by following the aforementioned helpful hints those dimes can go a lot further.
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