Tag Archives: Internet Marketing

Facebook has Developed a New Tool to Compare Social Ads to TV Ads

Facebook wants to show advertisers the impact TV has on social and vice versa. The company is launching two new brand measurement tools that analyze TV and Facebook performance. One of them, Facebook Cross-Platform Brand Lift, plugs into TV analytics … Continue reading

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How These Powerful Influencers Use Instagram to Connect with their Audiences

It’s impossible to deny the growing power of Instagram for both individuals and brands: the social media platform has launched careers of influencers, given celebrities a chance to connect with their fans, and lets brands talk directly to audiences. How … Continue reading

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Facebook is as Big in Advertising as IBM was in Computing a Generation Ago.

Facebook is now as dominant in advertising as IBM was in the corporate technology market a generation ago, according to one Wall Street firm. Deutsche Bank reiterated its buy rating for Facebook shares, predicting the social media giant will report sales above expectations … Continue reading

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Build an Online Presence for your Small Business with These Helpful Tips

Online marketing is vital for any small business hoping to stay competitive. But what online marketing tactics should you focus on in your limited time as a busy entrepreneur? Here are 10 essential digital marketing tips for small business owners. … Continue reading

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7 B2B Social Media Marketing Tips

Social Media isn’t just a place for B2C brands to chat with fans about how many retweets it will take to earn free chicken nuggets; it can be an effective part of your B2B marketing strategy. In fact, 55% of B2B … Continue reading

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How Influence Works

HOW INSENSE WORKS 1. Find content creators  for your campaign in minutes. List your offer to thousands of creators based on their demographics, content quality and audience parameters to find the right matches for your campaign 2.  Approve content and … Continue reading

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How Instagram Stories Could Change Commerce

Traditional, mass media is rapidly losing it’s influence. The idea of broadcasting one message out across a few key channels and repeatedly shouting at your consumers is over, no one’s listening anymore. The power has officially shifted back to the … Continue reading

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Instagram Video Ads: the Hottest Trend Right Now

These were the words of Facebook founder Mark Zuckerberg when discussing the future of Facebook’s family of apps in their Q3 2016 round-up. There is no doubt about it: video is getting a massive push on the main social media networks. … Continue reading

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Better Insights into How Your Ads Work

Your ad results should shape your marketing strategy, helping you make real-time decisions on current campaigns, or help you find direction for the future. But digesting these results shouldn’t be strenuous. We know that understanding how Facebook’s auction, optimization and … Continue reading

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Instagram Will Be Facebook’s Fourth Billion-User Platform

Almost there. Despite intensifying competition among social photo/video sharing platforms, user growth on Facebook‘s (NASDAQ:FB) Instagram is actually accelerating. Instagram announced today that it has now reached 700 million monthly active users, noting that “the last 100 million of you joined faster than ever.” … Continue reading

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