You want to Track and Test the performance of your online marketing in a number of ways. These include the number of responses from consumers, how many bought as a result of your marketing and how many become repeat customers.
Tracking and testing can be carried out continuously on a daily basis or at regular intervals. The information you get is critical because you have to know what marketing is working and what is not.
If you are stumped on how you should be marketing, check out your competitors. Are they using Facebook, a blog, newsletters or email campaigns? Why reinvent the wheel? Figure out what they are doing and find out ways to improve the marketing strategy.
You also need to look at the cost of the marketing versus the result. Are you getting a good Return on Investment? If you are spending $5000 a month on marketing, but only getting $1500 a month from your efforts, you definitely have a problem that needs to be addressed.
Find out which of your marketing campaigns are successful and continue with them. If a marketing campaign doesn’t work, figure out why it didn’t and try again. If you are giving your customers what they want, they will buy from you.
Testing and tracking can successfully provide a mix to your marketing model. Figure out how to streamline your processes, cut costs and find the best ways to get your customers calling you and buying from you.
If you want to learn more call me at 321-206-1084 or go to my website OrlandoInternetMarketingConsultant to find out more about how you can market your Local Business Online.
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