If you hope to use your business blog to expand and engage your audience, you’re going to have to find ways to develop the traffic to a point where someone other than your immediate family is reading it.
Done poorly, it can be a virtual wasteland, where you are the only one commenting on your own posts, and pondering just how foolish this looks to everyone.
One the best ways we know of to start building a blog audience is through the use of paid ads. This doesn’t need to cost you an arm and a leg, and it can lead to great results if you give it a little time. Here are 5 ideas for buying that traffic.
5 Places to buy paid ads for your blog
Outbrain - You’ve seen these ads, usually following content on major websites. Outbrain’s Amplify is great for showcasing your best blog posts, and it carries the added benefit of placing your content on major sites with massive readership you might not have been able to otherwise. (Tip: Partner this with a retargeting ad on Facebook for killer results!)
Facebook Ads - If you haven’t begun using Facebook ads yet, you are definitely missing the boat. The most robust ad targeting available on the internet allows you to precisely target your ads, and get in front of precisely who you want to see to your pages!
Google Adwords - While they have been around forever, Adwords can still be useful if you know how to use it well. Otherwise, you’ll be paying way too much for what you’re after.
LinkedIn Sponsored Updates - Assuming you have content that appeals to professionals in any sense, this could be a goldmine for you. People on LinkedIn are more businesslike, and a bit more engaging, so if this one’s right for you, don’t hold back!
Pinterest Promoted Pins - A relative newcomer to paid ads, Pinterest can be handy if you have a great graphic and are appealing largely to females. If you do, prepare to have hordes of enthusiastic visitors descend upon your post!
Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.