Find the suitable Industry Influencers
Choose the Best Influencers
While the possibility of getting a social media share from Brad Pitt may seem attractive, making this your focus won’t usually pay off. You need to focus on influencers who consumers actually see as industry experts in a field. In place of choosing Taylor Swift for her fashion savvy, for example, focus on an actual fashion designer. Not only do people actually regard their experience, you will also find that they are far more accessible.
Do Your Research on Influencers
Once you have found an appropriate influencer for your industry, your first inclination may be to immediately start tweeting your blogs and articles to them. This crass tactic, though, won’t usually have great results. Instead, make an effort to look at this influencer. Look at the style of things they usually share, and using that information, generate great content that is more likely to raise their attention.
Build the Association
While it is also possible that an influencer will share your content regularly even though they have never heard of you, it is not likely. You have to first build rapport with this thought leader. Remember to comment, share and even analyze things the influencer posts. Do this frequently and you will rise to the top. The rapport you build will raise the probability of getting a little public attention from the thought leader.
If you’re not using influencer marketing in your advertising and marketing techniques, it is time to make a modification. If you can achieve the respect of an industry thought leader, you will get the esteem of all those that follow them.
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