Facebook may rule the social networking world, but Twitter is definitely on the radar. This is why you should keep up with changes to the site. And for once, all the new updates seem geared to aid marketers.
Twitter is known for its 140 character limit which prevents individuals from posting long tirades on the site. Sadly, content such as videos, GIFs and even photos have always counted towards the character count. This vastly decreased the potential to get out a message.
The good news is, this is changing. Twitter will not count these and other forms of content against your character limit. Links will still use up some space, but you will have much more room to get your message across.
Just like pictures, usernames have long went against a business’s character count on Twitter. Again, this won’t be the case. Which means you can Tweet to industry leaders and other businesses without using up your precious 140 characters.
Additionally, Twitter will allow you to tag up to 50 usernames. This means you will no longer have to guess at which users will enjoy your content. Just be certain not to irritate others with spam.
Replies Gain Reach
When you start a Tweet with a username, Twitter always assumed you were replying to something specifically. Sadly, replies do not garner a ton of reach. This led many to simply insert a period before a username so Twitter wouldn’t throttle its reach.
This will no longer be necessary. Now you can directly Tweet at a person and Twitter will make the post public. When you use the “reply” button, you will still have a limited reach, but this new switch means more people will see your posts.
While Facebook may still be the big dog on the block, Twitter certainly is no sucker in the marketing world. That makes it crucial to stay abreast of the latest trends. Luckily, the newest updates are all beneficial from a marketing standpoint.
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