Over the last few years Google has been on a tear trying to clean up their search engine results, and as a part of that cleanup, backlinks are coming under far more scrutiny than they may have previously.
For most, understanding what Google wants when it comes to backlinks is a challenging enterprise, and one fraught with dire missteps that can lead to search engine results disaster.
Since we sure don’t want to go there, let’s take a look at some of the best ways we can build links in 2015 without fear of being banned or otherwise punished.
5 Best practices of link building in 2015
Make sure you vary your anchor text - These days a site with a link profile containing 95% of a particular keyword is a sure signal to Google that there has been some funny business going on, and a penalty awaits. Your job now is to ensure you vary your anchor text to include a variety of keywords, naked URLs, and a few generic phrases like”click here”.
Go after social links - One of the easiest ways to garner new and relevant backlinks is through your social channels. This works for you in two ways, also showing that your pages are socially engaged.
Natural growth is the ticket - When you get large numbers of links for no clear reason, such as a launch or event, then Google is going to wonder why, and may do something.
Don’t buy links - There is no safe way to buy backlinks and you will eventually be discovered. Avoid those pie in the sky offers of 10,000 links for $10, as it will definitely hurt you, probably very quickly!
Don’t use private blog networks - Extremely popular over the last several years, the use of private blog networks has been extensively uncovered by Google and dealt with in recent search engine algorithm updates. If you’re very clever, you can create your own, but that can be quite a time-consuming and expensive undertaking.
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