Understanding When It Is Time to Adjust a Marketing Strategy

People often call “doing the same thing and expecting a different result” the very explanation of insanity. While this might not be the Webster Dictionary definition, it definitely relates to marketing a local business. If something is not functioning, it is important to quickly change. Here are a few of the tell-tale signs that the time has come for a change.

42714342_sEmail Marketing Proving Unproductive

Research shows that 66 percent of Internet users have purchased a product or service because of email marketing messages. This should immediately nip the thought that email is pointless in the bud. However, if you’re not seeing a favorable return on your investment, the effort is pointless.

When looking at your e-mail marketing metrics, even if it is just how many people read your messages, you’ll be able to see if they are effective. Validate your email addresses, ensure you have a simple method to opt out, and ensure that your messagesare worthy of reading.

Traffic Becomes Stable

Whether it is on social media or the company website, numbers that level off are a sure signal it is time to upgrade a digital marketing strategy. The amount of Internet users leaped from 738 million back in 2000 to a monstrous 3.2 billion in 2015. Over 100 million new users are added each year, and if your reach is not steadily expanding, it means something has gone wrong in your marketing strategy.

Monthly Goals are not Being Met

One of the most telling signs that your particular marketing strategy just isn’t working is simply not meeting desired objectives. Whether it is increasing sales by 1 percent monthly or adding 20 new Facebook followers per week, something is stopping you from being successful. Of course, it’s possible that hopes were just set too high, but if goals that were once being reached are now falling behind, you need to rethink what’s happening.

A business will always fail if major concerns are not sorted out. The good news is, the same is not true for marketing strategies. Small changes in your strategy could be what you need to get your business back in line.

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