Are there simply not enough of you? Are you feeling not just overwhelmed at the mountain of tasks that lie before you daily, but also more than a bit afraid that something is slipping through the cracks? You’re not the only one. Given the complexity and the amount of moving parts that go into online marketing in multiple channels nowadays, you absolutely need to employ some amount of marketing automation, or else you will find it hard to compete. Let’s look at some real time savers.
Tools for marketing automation
While you will find a slew of tools available, from complete solutions which cover your business from A to Z (fairly expensive) we’re going to concentrate here on some you can piecemeal together that will assist in a measurable way.
Email autoresponder company – This is most likely the most vital piece to automate, for if you’re not utilizing an autoresponder to manage your email marketing, you may as well not be doing it at all. Loading up your autoresponder with personalized content and marketing emails offers your customers and prospects the impression that they are being well taken care of. You will find many great email autoresponder companies to choose from, today some of the best are AWeber, GetResponse, iContact, and MailChimp.
Social Media – Checking and running social media campaigns can be a logistical nightmare if you’re not utilizing some sort of tool. There are several good ones out there that allow you to keep track of and post to your social platforms. Take a look at HootSuite, TweetDeck and Buffer.
Automate tasks – As we all know there are lots of small tasks that need attention daily, or the whole house of cards may fall down! A few of the better tools to come down the pike in recent years are the development of task masters like IFTTT and Zapier. These tools, (similar in intent and application) can be lifesavers in regards to automating tasks between two different services. Very handy, indeed!
Be mindful that you’re not automating too many aspects, especially customer service. Some things really need your touch, and this is one of them. Do yourself and your business a favor and check into automating at least some of your online business today!
Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.