How NOT to Do Video Marketing

Hasn’t everyone and their extended families told you that video marketing is a snap, and you should get going like, yesterday? While some of that holds true, diving into the deep end without understanding some of what lies under the surface might be hazardous to your wealth! Sitepoint offers a glimpse into what could go wrong with your video marketing campaigns, and how to avoid some common mistakes.

How NOT to Do Video Marketing

5 Killer Ways to Kill Your Videos

  1. Overselling - Hitting your viewers with a hypey, continual sales message is a sure-fire way to have them running for the exits. No one likes to be sold to, and the best way to convey your sales message is by showing them the benefits of this product or service to them, not all the spiffy features you’re so proud of!
  2. Underselling - On the other hand…if you are so timid so as not to ask for the sale in the slightest degree, you deserve what you get. Make sure you include multiple calls to action, and ask for the action you’re seeking, whether that’s a click, purchase, opt-in or something different.
  3. Boring as the day is long - If your video is boring, there is practically no chance they will even watch it all the way through. If it’s a case of not knowing enough regarding the subject at hand, perhaps it is wise to engage an expert, or find an angle that makes the subject more interesting that it appears on the surface.
  4. Not specific - Understanding your target audience and endeavoring to match message to market is paramount here. The more targeted you can be on a particular need or want of your audience, the more likely they will be to not only watch your video, but act!
  5. Information overload - Closely associated with the point above, trying to cram too much information into one video will leave their heads spinning. Keep the message concise and direct, in order to avoid any confusion.

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