One of the fastest growing segments of content marketing is a little something called visual marketing. Basically this involves utilizing and optimizing images within content and as content, and then making the most of the enormous reach and viral nature of social media to spread this content far and wide.
The factors behind why this works so nicely are well-documented. It’s known that the brain processes images 60,000 times faster than text, and we retain 80 percent of visual content vs . 20 percent of textual. For marketers, the rubber really hits the road once you find out that visual content drives 84 percent more views and 94 percent more clicks than text.
What are some best practices for visual marketing?
Utilize the social media image giants - There are several social media networks that unite the visual aspect with a thriving and vibrant social media community. The big ones that come to mind are Pinterest, Instagram, YouTube, Facebook and Twitter. All offer visual capacity that boggles the mind.
Make sure to add a visual aspect to your other content - Blog posts with images get clicked on far more than ones that don’t, and shares are correspondingly higher also. There are many places to find great visuals, or you can make your own with resources like Canva and PicMonkey.
Optimize images and videos - Make sure you optimize visual content with appropriate titles and keywords. This will not only help them rank better in the search results, but allow people to locate them with a keyword search.
Use Slideshows and Infographics - Two super easy but extremely powerful ways to utilize visual content is through the use of slideshows and infographics. These both are search engine favorites, and get loads of direct traffic and shares also.
Okay, let me leave you with one more bit of stunning information that will get you thinking: Are you aware that the average Pinterest user clocks an average of 1 hour and 17 minutes on the site compared to 36 minutes on Twitter and 12.1 minutes on Facebook? Let’s hear it for visual content!