There a brand new trend that’s sweeping the web design industry called flat design. You might not have heard about it yet, but you’ve surely seen it. The thing is, it’s not really all that “new”, as Microsoft more or less introduced it in 2006 with its now-discontinued Zune site design.
Flat design is seen as simple, bright solid colors, a lot of white space, plus the lack of drop shadows, gradients, and textures that have been a major element of a web designer’s arsenal for quite a while now. Often typography plays a prominent role in flat web design. Flat web design is a “smooth” solution whose aim is to eliminate as many decorative elements of a “3D” type look as possible.
So why the change from 3D to flat design?
The reason that makes the most sense is that designers find it harder and harder to cram all the elements of a 3D design into a world full of mobile screens. The 4 inch limitations placed on this are making moving to a simpler, more compact and functional user experience right out of the gate. This coupled with making pages load faster, and have far more responsiveness is paramount in a mobile world where seconds matter.
Trend or is flat web design here to stay?
It might be easy to dismiss this as merely another trend in web design, and then leave it at that, However, with the next Apple operating system iOS7 rumored to be seeking a more flat design, can the rest of the web be far behind? While it may very well turn out to be a fad, its simplicity and user-friendly functionality might help it to stick around more than most.
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