While setting up a new blog or a website many local businesses place low importance to the niche keywords. Choosing great keywords can rank a website at the top of search engine results pages. Often more time is invested in designing a website, but without good keywords to draw the traffic to your website, no one will find it.
However, keywords are the last thing on the mind of web designers. After all, everybody is excited about a cool website with tons of graphics and animation. But, the reality is that it won’t help in ranking the site high on search engines.
Most people find websites by searching few keywords on Google or other search engines. They will usually click on first few results on first or second page. Most of the websites get about 92 percent of their traffic this way. So if your website is not there on the top, you won’t get any traffic and won’t be able to sell anything.
Another important aspect of keyword research for local business is discovering how prospects are finding your website. If you’ve been using a site without proper analytics set up, you won’t be able to now how visitors are reaching you. However, use of products such as Google Analytics can be quite useful. Once you know how visitors are reaching your site, you can begin optimizing for those search terms.
Keyword research for local business is a complex and lengthy process, and can take few hours to few weeks, as it depends upon the complexity of service or product and target of research. Local businesses can easily create their descriptive keywords by adding their location of their service or product to a basic keyword list.
For instance, a painter in Texas will have a keyword “painter Texas” which has less competition as compared to the nationwide “painter”. This leads to highly targeted local traffic that are interested in doing business with you.
Once keywords are added to the website content, articles and blog posts, they will help a website in ranking high on search engines. High amounts of traffic means large number of backlinks. More backlinks will help search engine bots in ranking your website on the top of search engine result pages. This leads to higher online exposure and more sales for you.
Please do me a favor by sharing this post with your friends. You can also let me know what you think of my post by leaving me a comment on my Facebook page and about other topics you would like me to cover.