There is a saying among Internet marketers: “The money is in the list.” If you are not building a list for your business online, then you are literally leaving money on the table.
Offering a free gift such as an ebook can convince visitors who visit your web site to input their personal information. For the price of that free gift, you can build a list of potential customers who have already shown that they are interested in what you have to sell.
You can think of your emails as a newsletter, and your list as the subscribers. Once they sign up, you can send them emails daily, monthly, yearly, or whenever. You will not be spamming, because the subscribers have to sign up in order to receive your emails. Consistently providing useful information will make your list more likely to buy when you send an offer their way.
List building is so powerful because it is free to send an email. Once people opt-in to your list, they are become part of a captive audience. You will then have the opportunity to be the first to offer them new products and services in your field. This can help you get repeat business.
Another great thing about email marketing is that people have tendency to forward helpful or entertaining emails. If that message continues to be forwarded, it could become a chain email, bringing even more potential customers to your web site.
When your subscribers start to buy, you can build another a smaller list of the paying customers. This can further pinpoint your marketing so that you get the most return on your investment.
Not having a list is a shot in the dark. Having a list is like shooting fish in a barrel. Contact us for more information on how list building can benefit your company.
If you want to learn more call me at 321-206-1084 or go to my website OrlandoInternetMarketingConsultant to find out more about how you can market your Local Business Online.
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