Why YouTube is a Smart Move for Your Business

Most of us know that YouTube is now the second largest search engine around, and a fantastic opportunity for helping your business receive more leads, customers and profits. What’s more, it isn’t all that hard to get your head around. You can easily and quickly create videos relatively cheaply, that will communicate on various platforms simultaneously. Its possible you have already been aware of how important YouTube can be for your business but might not understand how you can incorporate it into your operations.

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Let’s look at 7 ways you can incorporate YouTube into your business quickly and profitably.

  1. Showcase your products and services - Make videos that show off your stuff. Not a technical gabfest, rather a fun, interesting look at how this will benefit people who purchase.
  2. Drive traffic - Properly optimized YouTube videos can drive tons of traffic to your pages. Understand how to make your videos rank well in both YouTube and Google for best results. Think about driving paid traffic to your videos. Remember, it is far easier to rank a YouTube video highly than it is a webpage!
  3. Set up a YouTube channel for your business - Create a specific YouTube channel for your business, and keep feeding it! YouTube is also very much a social network, so make sure you keep up with comments on your videos and channel.
  4. Introduce you and your staff to add authenticity - Putting a face to the business does wonders for creating know, like and trust!
  5. Create tip videos - Use this platform to generate legions of views and viewers by creating tip videos that showcase your knowledge in helpful ways your people are searching for.
  6. Link to your videos with social media - These days it’s very important to link our properties together, so as to create not only better search rankings, but also social media traffic. Make sure you include links on your social media sites!
  7. Create videos for customer testimonials - A awesome way to build trust and generate a few raving fans is by using videos for customer testimonials. This provides you with fantastic social proof about your products and services, which helps spread the word faster.

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